5 QR Code Marketing Campaign Strategies
The potential for quick-response codes to alter the marketing world has always piqued my interest. In fact, I’m ready to bet that these marketing wonders will continue to transform the way people and businesses advertise their brands. As the co-founder and CMO of a QR codes company, I’ve had the privilege of working with some of the industry’s sharpest minds. QR codes have come a long way, from simple black and white squares to visual QR codes. The codes were scarcely attractive as marketing materials in the days of old (the lingua franca for anything older than 5 years in the computer sector).
Well, I believe we’ve discovered the Holy Grail of QR codes: a real message in a bottle that has revolutionised how customers, patrons, passers-by, and everyday people engage with these priceless treasures. It’s not so much what QR codes accomplish as it is how they present it in such a way that they hit their intended targets. And in the realm of marketing, everything is quantifiable. To assess the performance of QR code marketing initiatives, we use a variety of metrics.
The Japanese Food Industry
Asia is a hub of QR code marketing campaign activity. In reality, it was a Toyota subsidiary (Denso Wave) that was the first to deploy QR Codes in 1994. In the years since, QR codes have become widely used in a variety of businesses. The Japanese food and beverage sector is one of the most dynamic. There are numerous examples of QR code marketing efforts that have been effective. We can highlight the use of QR codes and sushi for illustration purposes. Besides, QR codes are extensively utilised to provide further information on these mouth-watering appetisers, which are a delicacy and a staple across the island nations of Japan.
QR code And Marketing Message
Moreover, QR codes provide significant incentives to convey marketing messages in a tech-crazed nation of sushi eaters. Because the sushi will be devoured, visitors are likely to scan the codes and be escorted backstage to the kitchen or the fishery to watch expert chefs create the cuisine. All kinds of promotional messages are thrown out, with brand awareness coming out on top. Food-related QR code scans are common in Asia, and the ‘participatory experience’ surely adds value to marketing messages. But how do we assess the above-mentioned efficacy? How can we tell which initiatives will be effective?
Let’s get started on the Top 5 QR Code Marketing Strategies for Businesses and Websites without further ado.
QR Code Marketing Strategies in 5 Easy Steps
Planning is the initial phase in the procedure. It’s critical, like with any marketing strategy, to know exactly who your target market is and what objectives you want to attain. Based on the time and effort you invested into putting together the marketing strategy, your goal should be quantifiable. Make sure everyone in your audience knows how to scan QR codes. You might also try e-mail lists, Facebook, blogs, and other social media platforms. We can use demos, free e-books, coupons, contests, free MP3s, VIP access, and other incentives to motivate your QR code marketing campaign. The more brand awareness, trustworthiness, and popularity you have among customers, passerby, and the general public, the more likely they will scan your QR codes.
It’s critical that the QR codes you’re employing are fully functioning and reliable now that you’ve established a base of operations.
They should create quality QR codes in this way, and they should test their effectiveness. Of course, it all depends on who your target audience is. They demonstrated Visual QR codes to enhance return on investment (ROI) over classic black-and-white QR codes. Therefore, tailoring QR codes to audience expectations is always a smart idea. Avoid clutter in your marketing messages on posters, websites, and business cards; QR codes have exponential marketing power and don’t require all the noise. Also, keep in mind that we should only use QR codes where there is access to the Internet and where we can scan them. Wireless Internet is not available in subways, tunnels, or other areas where wireless Internet is not available. Scannable QR codes that are too far away are a waste of time and energy.
Now that you’ve established your plan and created a fully functional QR code, you’ll need to link it to a smartphone-friendly website.
Of course, it’s preferable if your site is mobile-friendly for smartphone use, since this will allow consumers to access all of the features you want them to view. Action-oriented language (calls to action), incentives, visually engaging videos/images/symbols, and so on should all be present on your website. Connections to social media sites, Google maps integration, and tap to call/email/SMS links are some of the most popular features for mobile optimised websites.
You’ll no sure want to be able to track the efficacy of your QR code marketing campaign once you’ve used all of the above strategies. QR code management tools abound, and using them to better tailor your marketing messages. This is for specific consumers can yield a wealth of information.
The control phase is the final stage of any strategic planning communication.
This is the stage in the process where you compare the results to the goals. What can you do to enhance the results using the information you have and the information you don’t have? Utilize all of the information you’ve gathered to improve your QR code marketing plan.