A History of Furniture Manufacturers (And How to Sell to Them)

Understanding the professional sector that a business caters to includes having a good grasp of its history and background. Companies partnered with Canadian manufacturers and exporters are no exception. Here is a view of the developments and innovations that have come about through the ages.

With data, businesses are able to harness a deep background awareness and knowledge in their marketing and sales techniques. Combined with more general wisdom integral for business-to-business sales, marketing to companies found in a directory of furniture manufacturers can be deeply rewarding for both sides.

Historical Overview

From the earliest constructions of stone, wood, and bone of ancient civilizations across the globe, the household essentials we furniture have evolved exponentially. The modern pieces created by Canadian furniture manufacturers have come a long way since their humble beginnings in the late Paleolithic and Neolithic ages.

The Medieval Era

Fast forward to the Middle Ages, where many of the innovations we use today were first invented, like mitre joints for stability. This period led to greater strength and durability of household staples and aesthetic creations, including the development of veneering. Veneering had existed since ancient Egyptian and Roman times but was further expanded in this period. It began to include sophisticated displays of wood grains on pieces like cabinets.

The Baroque and Rococo Periods

The 1600s and 1700s saw even greater development in the industry. With greater public wealth came greater demand for ornate home furnishings. Not only did design become a playground for manufacturers, but the practical methods of production also became more standardized and widespread. Furthermore, this led to the trades of chairmaker, carver, upholsterer, and wood turnery becoming distinct professions.

The Industrial Era

With the dawn of the 20th century, further evolutions came about through the invention of power tools. This innovation then led to greater mass manufacturing of furniture. This led to the popularity of public showrooms alongside smaller workshops’ retained ability to personalize for individual customers. Throughout the century, not only did buying wholesale and premade become common but new materials, like plastics and metals, arrived on the market. What’s more, many synthetic innovations have been developed to cleverly mimic the look of regular wood.

The Modern Era

Today, greater environmental awareness has given rise to more consciousness about materials and durability, avoiding waste in many areas. Trends have also called back designs from the past, as seen in the enthusiasm for period furniture. This, in turn, incorporates older techniques of manufacturing, in contrast to the dominant business of mass production that still controls the majority of the market. As a whole, the modern market is one of extreme variety that offers something for all preferences and tastes.

Three Essential Components of Industrial Furniture Sales

 Cater to Specific Market

When selling to businesses from the directory of furniture manufacturers, there must be a clear intended client base. As furniture consists of many different components, selling enterprises must hone in on relevant services. Understanding one’s clients and how to target them is essential, especially in creating engaging brand messages and pitches.

Personalized Communication

As the goal of business-to-business relations is long-term relationships and sales retention, close communication is crucial. Building rapport and a deep understanding of each client’s business’s specific needs and preferences is only possible through genuine connection. When engaging with enterprises from a directory of furniture manufacturers, you need awareness of specific challenges. You will need to be open to following up with clients across media channels. This similarly involves taking a consultation approach, imparting advice and solutions rather than sales strategy alone.

Establish Trust with Patience and Confidence

Securing long-term relationships and business partnerships requires representatives of B2B sales to possess patience and consistency in their efforts. Selling to business on from a directory of furniture manufacturers is a process requiring attentiveness. You have to be conscious of allowing your target space to make informed decisions. Checking in with clients like Canadian furniture manufacturers and being able to provide support and answers is crucial. This shows respect for the autonomy and well-being of the client. Ultimately, this creates an environment where determined businesses can thrive to whom quality is essential.

With Scott’s Directories, your company can have complete access to marketing and lead information on manufacturers and exporters within Canada. Our in-depth company data are sure to make your company’s marketing efforts toward wholesalers, distributors, and manufacturers a smooth process.