In Russia, the Internet marketing market can hardly be called customer-oriented. Often, agencies are engaged in the pure promotion, devoting minimum time and attention to integrated marketing. It is mainly due to a significant delay in the development of the Runet – the SEO services in Karachi approach to website development is firmly entrenched in the heads of web admins.
When it was enough to buy a couple of thousand links to get to the top of the search results, the optimizers and the customers relaxed. Why waste time and resources and engage in marketing. In total, there are several main types of agencies on the market:
- Streaming where the project goes through departments. Each employee has a straightforward task. The processes are automated as much as possible. The quality of the result is average; the cost is low.
- Team, where a group of specialists is working on a project at the same time. Usually, a team is built around one well-known specialist in the market. The cost is high, the quality of the result is high.
- Freelancers, where one or more people implement the project. The price varies greatly depending on the freelancer’s reputation and portfolio. The quality varies similarly. In most cases, it is possible to find a compromise solution in which the price tag suits both parties.
- Complex, where the project is processed in more detail than in streaming, improves quality but is cheaper than in a team. Unfortunately, there are very few such organizations on the market.
The division of tasks into specialized departments is the only way to work simultaneously with many clients. However, such an agency cannot work on a complex, unique product – the workload is too high, and the tasks are typified.
the work proceeds according to a standard template – the conclusion of a contract, layout, programming, content, SEO agency, advertising, release. As a result, the project mechanically “floats” with the flow.
Relatively little time is given to clients in such an agency, which also affects the quality and timing in the wrong way. However, the low cost thoroughly explains this approach.
- easy development of several projects at the same time;
- the possibility of permanent cooperation with well-functioning communication and payment mechanisms;
- low cost of services due to shifting the process of formulating tasks to the client;
- debugged work with new clients of SEO agency.
- low involvement in the project;
- passive problem solving, which reduces quality;
- lack of strategies – only work on the tasks set by the client;
- stereotyped decisions, affecting the individuality of the project;
- impossibility of attracting serious professionals due to the high speed of work;
- ignoring the professional ethics of agencies – any “wishes” of the client that realized will be realized, regardless of their rationality;
- the manager leads several projects at the same time;
- unclear KPIs – often, the emphasis is on maximizing the agency’s benefit rather than the client.
Streaming agency signs
- at the first stage, the client receives a commercial offer instead of a preliminary work strategy. For a successful start, you need to know the market, demand, competitors, and much more. The streaming agency is not interested in these “little things.”
- the broadest range of services, the choice of which is provided to the client;
- the commercial proposal relies heavily on advertising – content marketing and complex web projects are rarely encountered;
- general manager who physically cannot get used to the project due to the number of accompanying clients;
- the report on the work results does not relate to the business’s goals and focuses on the indicators of promotion.
The target audience
- small business that needs to be present in the market;
- medium and large business operating in an area with the low competition or having a minimum of marketing claims;
- brands wishing to increase their advertising presence;
- website developers are working on an outsourcing scheme.
Not recommended if:
- if you need serious work in the field of marketing for actual sales;
- The customer is aimed at long-term sales, offers niche goods or services that are suitable for a minimal number of buyers;
- if sales are carried out through a dealer network, a complex analytics system and thoughtful work with advertising are required.
Here the client project falls into the hands of a single team of specialists—a clear understanding of goals, well-coordinated work, and solutions that go well with each other. But, unfortunately, there are very few such companies in the vastness of Russia – the cost of the services of a team of professionals engaged in one project is relatively high.
Now, it is tough to attract customers during the crisis, since the price tags of 200-700 thousand rubles and earlier were too expensive for many.
If you think about it, the problem is mutual – other agencies are already working on the stream and making money on standard services, and clients do not want to overpay for team rental.
Teams formed in streaming agencies don’t make them team-based. On the contrary, a key feature of teamwork is the effective interaction of various development departments.
An agnecy of this type may have a different number of teams, but rarely more than two. Each team can work on their project, using “shared” resources in the form of copywriters or programmers, whose workload varies from project to project.
a streaming agency can see the promise of individual work and grow into something more. The result will be a complex agency with more than one project, but few professionals are still working on them.
This paradigm shift helps optimize many aspects of the work. For example, a team can launch large projects without waiting for a previous one to finish. The variety and the ability to switch between tasks, in turn, reduce the risk of obsolescence of specialists SEO agency.
The streaming agency became more involved in the customer’s business, keeping the price tag of the services within a reasonable range.
One team can work on 2-3 projects: the main, the largest, and the others are secondary. It’s not so much about priority as about complexity. In addition, the team constantly flows – those who do not receive a project load at this stage of development move to parallel projects where their skills are need. It significantly saves development time and cost.
- fast start;
- sufficient involvement in the project;
- minimal risk of a competitor receiving any developments from your project when contacting the same agency;
- affordable cost of team services by sharing payment with other clients of the agency;
- high efficiency due to immersion in the project and adherence to clear goals, as well as high qualifications of employees;
- transparency of the process;
- the cost is lower than that of command agencies.
- the cost is slightly higher than that of streaming agencies
- the client must be present during the development and spend his time supporting the team and its representative.
The target audience
- B2B companies engaged in production or services;
- manufacturers cooperating with dealers;
- companies with unique or ambitious goals;
- Firms with unique products or services that are poorly known in the market;
- companies with an advanced marketing manager willing to collaborate with the team.
Not recommended if:
- if the business has a low margin and is design for a mass audience;
- if the business has not even grown to medium or does not have its marketing department;
- when it comes to brands that are more suitable for advertising campaigns SEO agency.
The Russian internet marketing market has been almost swallow up by streaming agencies. Most of them are aimed at the contract, not the result; they are not interest in the final development of the client. But after the “golden era” of SEO agency with bulk link buying passed, clients increasingly began to notice the drop in rankings generated by streaming agencies.
It led to the search for new contractors, and many turned their attention to team agencies working with long-term cooperation in mind and focused on results SEO agency.
Team agencies remained the domain of big business,
complex agencies met the emerging demand for low-cost, high-quality internet marketing. Here the client receives a full range of Internet promotion services without going broke. An individual approach and a client’s involvement in building a strategy allow you to achieve good results.
You cannot require a streaming agency to be fully involve in the process of working on a specific project. Likewise, it will not work to lower the price tag of team agencies.