Web Design & Development

How to Choose a Theme for Your Shopify Store

According to a recent study, 70% of Americans shop online more than ever before.

E-commerce is on the rise, and there’s never been a better time to open an online shop. Shopify is one of the best platforms for starting an e-commerce store.

Many e-commerce store owners prefer Shopify because of its flexibility through Shopify themes. With thousands of paid and free themes to choose from, you can create a one-of-a-kind e-commerce store that provides a positive user experience for your customers (UX).

That may explain why Shopify is used by over a million businesses to create their online stores.

What Are Shopify Themes and How Do They Work?

Shopify themes are templates that determine how your store’s website appears and feels to visitors. Shopify themes come in a variety of styles and layouts. In addition, each theme provides a unique user experience depending on how it is designed.

The way your store attracts engages, and converts customers is largely determined by its design. As a result, the Shopify theme you select is crucial to your company’s success.

The theme you choose for your e-commerce site should reflect your industry and niche. If you’re in the health and wellness industry, for example, you’ll want a theme that is both professional and reassuring.

On the other hand, if you’re into electronics, you’ll want a sleek and energetic theme.

When choosing a template or theme for your online store, you have three options to look and feel:

  1. Pre Built: Every page for your site is pre-styled and available in templates.
  2. Fully Customizable Build: Every page is custom-designed for you and your brand.
  3. Hybrid: A “hybrid” approach, in which the majority of the page is based on a theme and only a few elements are custom designed.

Depending on your current needs, each approach has advantages and disadvantages:

Theme-only websites are the cheapest and quickest to set up, but they’re also limited customization options. You also risk having a website that looks exactly like everyone else’s that uses the same theme.

Fully customized websites provide the most branded experience and give you complete control over every aspect. Still, they are more expensive to create (design + development time is required) and can take longer.

The hybrid approach combines the best of both worlds: the cost-effectiveness and ease of setup of a theme with the branding and unique opportunities that custom design provides.

If your custom design budget is limited, stick to the most high-impact pages: your homepage and your product page. After that, you can plan to have other essential pages for your site.

The theme will control all other pages, such as About, 404, FAQ, Collections, and Blog, and elements such as navigation menus and footers. Within the theme’s limitations, you (or the Shopify web development company you’re working with) can style those pages to match your brand, but that’s about it. However, if you’re trying to keep things lean and mean, this should suffice for now.

Here we have shared some tips for selecting the best Shopify theme.

Think About Your Niche

The majority of themes are tailored to specific industries. When choosing a Shopify theme, make sure it was created with your niche in mind. An online store that sells a variety of electronics and accessories, for example, cannot easily use a fine art theme.

Because the electronic store requires a theme that can handle a large number of categories and advanced search capabilities, this is the case. On the other hand, an art gallery does not require advanced functionality.

When looking for a Shopify theme, make sure to narrow down your options by niche. Fortunately, the Shopify theme store makes it simple to find themes based on the niche and product count.

Select a Service Provider Wisely

The first decision you make, arguably the most important, is from whom you will purchase your theme. There are tens of thousands of theme providers to choose from.

Most likely, you’ll begin your search in Shopify’s theme marketplace, which features both free and paid themes from a variety of vendors.

Unfortunately, Shopify’s marketplace does not allow you to search for themes by the vendor.

Only Concentrate on What You Require

If you’re going for a hybrid approach, it’s easy to get sidetracked by pages in the theme you won’t be using in the end. For example, if you prefer Theme X’s homepage the most and the rest of the pages are just okay — and you’re going with a custom-designed homepage — you’ll have an AMAZING homepage and a “meh” everything else.

Only pay close attention to the areas and pages that you require.

If you list down what you like and dislike about different themes as you browse, it will benefit your design and development team.

Don’t Let Branding Get in the Way of Your Success.

Try to stick to the theme’s fundamentals and keep in mind that your branding elements can be used throughout the site.

Know What You’re Getting Before You Buy

The theme and the style are the two parts of most OOTS themes. Styles are different versions of the theme, and every theme purchase includes all of the styles in the dropdown menu.

When you install the Shopify theme on your store, you’ll be asked to choose a default style, but you can use any of the elements in any of the styles.

Lightweight, Mobile-Friendly Shopify Themes are Preferred

Website speed impacts search rankings, conversions, and bounce rate, so it’s critical for online success. You’ll need a fast, lightweight theme to give your visitors the quick page speed they expect.

Lightweight themes prioritize performance over flashy elements like animations, fancy scrollers, and other extraneous features that add to the file size.

Another benefit of lightweight themes is that they are simple to use. Their primary goal is to assist customers in navigating your Shopify store and performing the action for which they came.

Choose a mobile-friendly theme to create a quick and easy site to use.


As more entrepreneurs open e-commerce stores, the e-commerce market is rapidly expanding. Shopify is one of the most well-known platforms for launching an online store. Pay close attention to the Shopify theme you use when designing your store. A Shopify plus development company can help you accommodate all the desired features you want for your Shopify store.

Best of luck!