What is Content Marketing?
Content marketing generally refers to the creation of content in different formats such as written articles, tutorial videos, and infographics and their sharing to targeted audiences to increase leads, building your brand, and driving more customers and clients to your website.
Content marketing is an inbound marketing technique that aims to bring people to you from the places they are already searching online for answers.
Let’s now briefly discuss the basics of creating a content marketing plan and how it will benefit your marketing efforts.
What should you write about?
You can give your prospects free content that solves their problems immediately. This will increase their confidence when they decide to buy a solution, tool, or resource.
Ask your audience.
Ask your audience to share their greatest challenges and use their answers as a starting point for content.
This will also prove to be very useful in prioritizing features that you want for your product over the long term.
Do your research on your competitors.
What questions are your competitors answering with their content and content?
What format is that content delivered?
Then identify the ways that you can create something more valuable and unique.
Explore your own experiences.
Without knowing a little bit about your industry, you can’t build a business.
There’s a good chance that you have unique insights and experiences to share with your audience.
To create a coherent and diverse content marketing strategy, it is important to use multiple content formats, such as written blog posts or videos, audio, and eBooks. You can also experiment with paid advertising campaigns to reach early audiences who will interact with your content.
Social Media Marketing: What Should You Do to Share Your Content?
Once you’ve crafted your content, it’s time for you to share it with your target audience.
Begin by finding out where your target audience spends the most time.
Social Media Marketing is only one aspect of your overall content marketing for eCommerce Strategy, but it’s an important one.
It might be helpful to know the demographics for each social media platform to decide which one you should target with your marketing strategy.
This is a great place to showcase your product if it has many beautiful images.
Twitter is a great alternative if your product is mostly informational and text-driven. You can give a brief description of your website or blog and point people to it.
Although this social media platform is “older”, we wouldn’t count them out because they are constantly innovating.
Another social media platform that focuses heavily on images and the visual appeal is Instagram.
This is a great way for others to tag your products or website images and have them appear on their walls. They will also automatically create a link that points directly to your product page.
YouTube is a great place to share videos if you can create them.
Videos are more engaging than email and have higher conversion rates for building your audience.
Guest blogging: How to get more backlinks for your content
It is a great way for you to increase traffic by guest posting on blogs and similar websites.
You can request guest posts from blogs that have similar content once you’ve found them.
You can also write an article for their site and receive a link back from them in return.
Google will give you more results if you have links from websites that are related to your business than if you link from any random website.
Targeted referral traffic can also be very valuable and should not be overlooked.
These are some of the most popular websites that you can try to be a guest contributor.
Although you may not be accepted, you will have a great place to share your content and link back to your website.
How can you advertise your content in PPC campaigns?
PPC can be used to drive immediate traffic. However, you need to plan what you’ll do with that traffic.
The goal will dictate how you organize your campaign and how long it runs.
This is usually a longer-term investment than an immediate revenue-generating strategy.
PPC can also be used to determine the content you want to target long-term based on test results and results.
PPC is a great tool to optimize your product conversion rates for eCommerce sites.
You can determine how things are placed on the page. This includes the product descriptions, shipping information, and return policy.
These things can either help or hinder your conversion rates.
This could make the difference between making side income and working from the beach.
PPC can also be used to determine the most popular content so you can identify the keyword phrases that should be targeted long-term.
It is not a good idea to create a content marketing strategy without identifying the right articles.
Which PPC platform should you use?
Remember that you have specific users and mindsets in mind when choosing the PPC advertising platform.
Let’s take, for example, Facebook Ads versus Google Adwords in terms of its audience.
Imagine that you are looking for a futon.
Google will take you to the search results.
Google Adwords (Adwords), appear at the top and sides of search results.
The user is actively searching for a product, and Adwords ads appear that match what he is looking for.
Let’s now go to Facebook.
Suzy Que is looking through her friend’s feeds and notices an ad on the right. It says,
“Need a Futon for your home?”
Suzy wasn’t even interested in buying anything, and she was certainly not thinking about shopping for a futon.
These are only a few of the reasons you might choose one PPC advertising platform instead of another.
Each one has its strengths and weaknesses, depending on the message you want to spread.
Make yourself an expert: How can you drive steady traffic to your content?
You can also become an expert to increase traffic to your site.
People will seek out your valuable content, and they may ask you for contributions to high-ranking blogs. This helps you get those backlinks that you need to be on page one of Google search.
Answer questions on Quora.com.
Sign up now for a free account to start answering your questions about your business.
If you are trying to sell something, make sure it is relevant to their question.
Reddit.com Subcategories: Respond
Reddit will ban you from selling or self-promotion, so this is a long-term strategy.
Comment on videos and blog posts that are relevant.
Leave a comment on a post or YouTube video if you have anything of value.
Look for podcasts that are related.
After you’ve gained some traction on your website or niche, you might consider reaching out to podcasts that host interviews.
They are always on the lookout for podcast content.
Make a video course for teaching and post it on YouTube.com or Vimeo.
Make others valuable assets
Here are some ways you can create value for your audience through content.
- Make an infographic.
Make an infographic on how to fix a futon cover step by step that you can share with others in your niche.
If your graphic is well-designed, others may link to you if they use the infographic to provide value to their audiences.
- Market-related studies.
Find recent blogs and news articles that relate to your niche. You can also offer polls or surveys.
They will benefit from your real-time feedback. In return, you’ll get a link back and content linking to your site.
Traffic is available. What are we doing now?
There are many things you can do to attract traffic to your site once they find it. But I will limit my discussion to ways to increase user interaction.
- Share your content easily
First, share valuable content on your blog or other section of your website.
There are many free widgets available for WordPress users.
- Create a webinar
An interactive webinar might be a good idea if you’re comfortable sharing your knowledge with others.
This is the beauty of it all. You can capture it and make it available to users at any time.
Ask your visitors to sign up for the webinar and share the webinar on their social media accounts.
If you want to increase your viewers, you can offer incentives to share.
- Make a related software tool.
This may seem a bit scary to some people when they read about how to set up software tools.
Many freelancers are available to help you create a software tool for your website. They will charge reasonable rates.
Growing your business is not just about getting more visitors to your website.
Once they are there, you need to engage them, build brand loyalty, trust, and ensure that that traffic returns without them having to click on an ad.
Advertisers can be used to attract customers to your site. Then, engage them to show your expertise. This will build trust over the long term.
It is unlikely that every visitor will convert to a sale on their first visit to your website.
You need to grab interest and increase brand awareness with an average conversion rate of 1-3% for eCommerce.
One way to achieve this is through content marketing strategies.
Once you have your strategy, you will need a team to execute it, but that’s another lesson.