Know The Best Ways To Increase YouTube Subscribers In 2023
Did you realise that consumers watch 1 billion hours of YouTube each day? That is the same as 8.4 minutes every day for each person.
It’s challenging for marketers to overlook the video marketing channel given its enormous popularity. But there is fierce rivalry when something is so well-liked. How do you stand out in a channel that is packed with an unlimited supply of hasvideo content?
We’ve all been caught watching cat videos for hours on end. Nothing to be embarrassed about! How can marketers divert viewers from these well-known cats so that more people would visit their own YouTube channels? This is exactly what this post seeks to provide for you since, if you’ve invested time in video, you need a return more than you desire one.
It’s time to strategically increase the number of subscribers to your channel. Here are 12 quick ways to increase YouTube subscribers.
Organize Your YouTube Channel First
It’s crucial to take care of basic housekeeping before we go on to the interesting part. Although you may believe that everything your company produces is wonderful, your audience could disagree because you are not Beyoncé. I realise this is difficult to accept, but it’s crucial to occasionally put yourself in another person’s shoes.
When you take a close look at your YouTube channel and re-evaluate what is there, you’ll probably come to the conclusion that some of the older content needs to be deleted since it is no longer relevant, was badly made, or is just a dud that never belonged there in the first place. That lead will be immediately turned off and lose faith in your brand if you have something of this sort associated with it. Get rid of it and don’t look back!
The point I want to make here is this:
#2: Only produce and share highly engaging content
Yes, I am aware that this advice may seem apparent, but because YouTube is so cluttered, it’s simple to believe that producing low-quality content will not draw attention to you. Of course not! The only real method to differentiate yourself from the competition and expand your subscribers base is to produce the greatest content possible in your industry.
Pre-production planning is essential for achieving this. Here are some strategies for doing this better than your rivals:
Watch the videos of your rivals and other companies in related fields, and make notes of the most interesting sections. Instead of mimicking what your rivals are doing, come up with a more inventive approach to do it better. For instance, I would probably learn a thing or two from The Story of Sarah and Juan, my all-time favourite YouTube commercial, if I were in the gum business (or any other industry, for that matter). Just try to convince me that this didn’t made you cry after viewing it.
It is very clear what makes this commercial so wonderful: its capacity to arouse strong emotions. How is this possible for your company?
You might believe that on camera, you can wing it. You certainly can, but you shouldn’t. Your script needs to be planned out, table read, revised, table read, and revised once more. By going through this procedure, your script will be enhanced to more effectively tell the tale you’re attempting to tell. Businesses frequently underuse scripting’s potential, but perfecting this skill may elevate your videos to totally new heights.
View this Wistia guide if you’re new to video scripting!
Get the necessary tools for a studio at work.
What tools are “appropriate”? Are you able to pay for it? The latter question has a yes response to it. Surprisingly, the camera isn’t your most crucial piece of gear. Why? Today’s iPhone cameras are comparable in quality to far more expensive alternatives.
The most crucial tools to have when videoing inside are a plain background, studio lights, and a tripod. Yes, there are a few other items you could require depending on the movie, such as props and audio gear, but improving your in-office studio and nailing down some of the fundamentals will result in better video creation.
With this fantastic DIY Studio Set-up Guide, Wistia helps us out once more. Additionally, have a look at our own approach to developing a video culture at your business.
Make your video’s opening ten seconds the most memorable possible.
Did you know that 20% of your video’s visitors abandon it after the first 10 seconds? For this reason, you must utilise the first few seconds to their fullest. (PS: We have more YouTube statistics if you’re interested.)
Start your video with the most dramatic scene rather of a dull opening if you want to make a great first impression. If you get the audience’s attention right away, they won’t want to leave.
#3: Produce excellent channel trailers
For marketers trying to increase YouTube subscribers base, YouTube has a lovely feature called channel trailers. These are exactly what they sound like—short trailers that start playing as soon as someone visits your YouTube channel page.
This is the ideal chance to increase your subscriber base, but only if you produce material that is incredibly interesting.
These teasers must be succinct (30–60 seconds), intriguing, and most importantly, they must persuade viewers to stay on your site. Do they have to be hysterical, gorgeous, and intense? It will undoubtedly be helpful! I simply can’t emphasise enough how important it is to have a compelling call-to-action that motivates the viewer to subscribe.
#4: Make sure your videos are no longer than five minutes.
Why are all of your videos 30 to 60 minutes long, then, if your digital engineering software is difficult to explain? Or perhaps you work in the legal field and think that posting lengthy video testimonials on your channel is the only way to build trust?
Even if testimonials are fantastic, extended videos and YouTube do not mix well. Your videos should never go beyond 5 minutes, regardless of how difficult the product you’re marketing is.
Why? Okay, science Numerous studies have shown that people who watch online videos have short attention spans. Did I mention earlier that 20 percent of viewers abandon a video within the first 10 seconds? In fact, HubSpot has discovered that 2 minutes is the perfect amount of time for YouTube videos to be. So make those lengthy webinars into short, snappy bits by reediting them.
#5: Create an entertaining playlist out of a collection of videos
Do you have a collection of related videos? Maybe you host a regular weekly educational series or a series of webinars centred on the same subject?
Whatever it is, you ought to create a YouTube playlist for that collection. By doing this, your viewers won’t have to actively search for and click into the next video to keep viewing.
Why does this promote the growth of subscriptions? People will stay on your channel longer as a result, and they will see that you have a tonne of high-quality content. This will help maintain your video content well-organized and prevent your channel from looking cluttered and unprofessional, repelling viewers.
#6: Include Strong CTAs in Your Videos
All effective marketers are skilled at developing compelling calls to action, or CTAs. So why not employ these abilities to create a subscribe-able call-to-action that will encourage users to return to your channel?
Exactly how does this operate? I’ve got excellent news if the thought of adding a CTA to a video sounds challenging and possibly beyond your technical capabilities: It’s not! By enabling advertisers to include end screens and cards in their videos, YouTube has made this simple. Let me explain these two choices in more detail:
End screens are exactly what they sound like—
Screens that will display a call to action at the conclusion of your video. You can use end cards to advertise your website or crowdfunding campaign, entice viewers to subscribe, direct them to the next video, or any combination of these things. Depending on your objective, end screens provide you a choice of four different elements.
Even more elements can be added to an end-screen (like in the image below). The final 5 to 20 seconds of your video, which must be at least 25 seconds long, can contain end cards.
Check out YouTube cards if end screens aren’t your thing! With these items, you may increase the level of interaction in your videos by inviting viewers to a certain URL, playing a video or playlist, promoting your channel, or even conducting an audience poll.
#7: Make personalised human thumbnails
Let’s face it; we frequently do just that, which is why we are cautioned not to judge a book by its cover. Since your video thumbnail essentially serves as the video’s cover, it must be utterly captivating. In fact, I’d contend that the most important factor in a visitor’s decision to play or not play your video is the video thumbnail.
The best technique to guarantee that people will watch your video is to use a thumbnail of a happy person making eye contact. Why? People connect with one another. Add a smile on your thumbnail as yet another great tip to elevate it.
According to organisational and applied psychologist Dr. Adrian Furnham, smiling serves to start connecting us to others and is the outward representation of enjoyment.
#8: Post Frequently and Regularly
Yes, I am aware that at first this may seem difficult to understand. Not every marketing firm, after all, employs a full-time cameraman to produce content.
Fortunately, if you took my recommendation in Tip #2 and built an internal studio, scripting and producing quality videos can quickly become a regular part of your weekly workflow. Consistency is crucial since viewers won’t continue to subscribe if you never update your channel or if you do it four times in a row before taking a month off.
#9: Spend money on YouTube marketing
Now is the moment to pull out your wallet. You didn’t really believe that all of these suggestions would be free, did you?
Take a big breath; I’m not asking you to spend a lot of money, but investing some funds in promoting your YouTube channel will almost certainly increase the number of subscribers to your channel. It’s crucial to allocate some of your marketing budget to supporting your channel because the internet is a crowded place and money talks.
With a range of ad styles, YouTube offers incredibly flexible ways to promote your channel, including:
- Display advertisements
- Ad overlays
- Unskippable and skippable video advertisements
- Ad bumpers
- branded cards
YouTube offers video targeting based on interest, demographics, and/or in-market audiences, similar to platforms like Facebook and Twitter.
#10: Market to Relevant Online Communities with Your Channel
You should be actively participating in these online communities and sharing your video material when appropriate, whether it be a Twitter conversation, LinkedIn group, Reddit, or any well-known online community in your business.
Consider that you work for an accounting firm and are taking part in a discussion where it seems like folks are having trouble with their taxes. This is the ideal opportunity to post your informative video introducing your services, some of which these tax payers might even use.
#11: Offer Rewards for Channel Subscribers
Every parent out there is aware of the effectiveness of bribery. I’ll let you use the iPad for 10 minutes before night if you eat your vegetables. I frequently overhear my sister saying these things to her boys.
The ironic thing about this is that we never get over using bribes. In fact, because people naturally enjoy free stuff, it works incredibly well on adults. So, absolutely, you should offer people money in exchange for YouTube channel subscriptions. Although it may seem absurd, it truly works!
Here are two strategies for encouraging subscribers:
Run a cross-channel contest:
This is one of the most tried-and-true marketing bribery strategies, but when done right, it can be really effective. Let’s imagine, for illustration, that you manage a local bowling alley. By liking your Instagram post, leaving a comment, and subscribing to your YouTube channel, you may enter to win a free night of food and bowling when you run a contest to promote your company on Facebook and Instagram. To make it simple for participants to find your YouTube channel and subscribe to your videos, let them know that a link to it is available in your Instagram bio (#linkinbio). And presto! Your subscriber count on YouTube has increased over night.
In order to receive more benefits from your videos, encourage people to subscribe:
Utilizing the viewers who have previously visited one of your YouTube videos is another simple technique to increase YouTube subscriber count. They obviously have some interest in your company already, so why not take use of this to persuade them to subscribe? Run a contest for subscribers only: Declare in the video that viewers will receive a free e-book or a free month-long trial of your programme if they subscribe. Obviously, you must keep your promises, but this is a fantastic approach to get new subscribers.
Although SEO for YouTube videos can be quite complicated, there are several really simple things you can do to improve your videos’ SEO. Some examples of these recommended practises are:
Create searchable title :
Make sure to incorporate the phrase you’re targeting in the title of your video when creating searchable titles, and try to connect your video with a popular keyword (you can use AdWords or our Free Keyword Tool to do some quick keyword research and pinpoint some good terms people are searching for). Additionally, make sure your title isn’t too lengthy; I’d suggest restricting it to a maximum of 50 characters
Add a Transcript to Every Video:
Video transcripts are a terrific method to increase the reach of your videos and are also beneficial for YouTube video SEO. Transcripts essentially serve as page copy, adding more indexable text to your video to help it rank for more search terms.
Improve the descriptions of your videos:
Instead of just stuffing this area with keywords, provide a compelling description of the topic of the video and incorporate your most important keywords in it.
Don’t Forget About Meta Tags:
Adding keywords to your video with meta tags will increase its searchability. I’d advise looking at popular videos in your area to see what meta tags they employ. Again, be careful not to include too many keywords; instead, concentrate on the phrases that are most important.
Use YouTube hashtags to find what you’re looking for. Use our guide to YouTube hashtags to get started.
Are you prepared to increase YouTube subscribers? After that, start working to make it happen!