The year 2023 is quickly approaching, and as we say every year, video quality just keeps improving. As we move into 2023, it will be nearly hard to ignore video in the marketing industry. Traditional broadcast commercials, digital OOH placements, social ads, OTT, and countless more channels that are essential to the success of marketing simply exist everywhere.

 

In owned, earned, and paid channels alike, video increases the bar, and in 2023, it’s predicted to continue to rule the marketing world. In light of this, we’ll adopt a proverb that’s particularly applicable to the video industry: “The best moment to start was yesterday. Now is the second-best time.

 

In other words, if your company is currently delaying the use of video content for some unspecified future period, you are already missing out on many of its advantages. You might have even read the post from the previous year with the intention of prioritising video in 2022. Well, 2022 has passed, and those who bet big on video are now reaping the benefits.

 

If you’re still not persuaded, check out these 67 figures, including first-hand information from the Video Boosters Club team, that demonstrate the significance of YouTube video promotion for 2023 and beyond. Look them up!

 

Statistics for YouTube Video Promotion in 2023

 

There are a tonne of statistics on video content, as you can probably infer from the length of this list. Consequently, we’re going to categorise the statistics into the following groups to help make this important information a little bit easier to understand:

 

• Video Boosters Club’s initial analysis
• by marketing goal statistics (Attract, Engage, Nurture, Close, Delight)
• by social channel statistics (TikTok, YouTube, Facebook, Instagram, Twitter, LinkedIn)
• Industry statistics for YouTube video promotion
• Consumer video viewing statistics

 

Let’s start now!

 

Original Video Boosters Club Research

 

Video Boosters Club started a YouTube video promotion survey in March 2022 to learn more about how our own audience engages with video.

 

We had previously observed a knowledge gap in the sector when it comes to production methods. There are a lot of publicly available YouTube video promotion statistics that concentrate on how viewers interact with videos and why marketing teams prioritise them, but there is relatively little data regarding how these teams handle the actual production process.

 

The data below was obtained from our survey conducted in March 2022, to which 1392 marketers from all throughout the country responded. We’ll do the same survey in January 2023, and then we’ll publish a thorough report that examines the condition of YouTube video promotion and contrasts the results from 2023 with those from 2022. Keep an eye out for that report in Q2 2023!

 

Here is what we discovered to be applicable moving into 2023 in the interim:

 

Key Figures

 

1. Approximately one-third of the 82% of our respondents who generated video material in the last three years did so internally, while the other two-thirds sought assistance from other sources.
2. Engagement, followed closely by traffic, conversion rate, watch duration, impressions, and click-through rate, was cited as the most crucial statistic by 63% of marketers.
3. According to 92% of marketers, video will be crucial to marketing in the years to come.
4. Over the next few years, 93% of our marketers expect to include video into their own marketing plans. 82% of marketers last year chose this option, demonstrating that video is still growing.
5. Less than 4% of respondents said they don’t like watching brand video material at all, while 90% of respondents said they “Very much” or “Somewhat” love watching video content from businesses online.

 

Practices in Production

 

36% of respondents said they would spend little more than $2,500 on their initiatives, while 14% said they would spend $10,000 or more.

 

An explainer or brand video, both of which often tell the tale of how a company came to be, what it stands for, and why customers should care, was predicted to be produced by 53% of marketers this year.

 

According to 64% of respondents, they presently share one to four videos per month across several networks.

 

Distribution of Videos

 

The top two distribution channels for videos that marketers chose were websites and social media platforms.

 

29% of respondents would choose LinkedIn, 19% would pick Facebook, and 24% would pick YouTube as their preferred social media course for sharing video content.

 

The majority of marketers claimed that the sort of video they are producing has an impact on the success of a video campaign.

 

Customer Behavior

 

Only 4% of marketers said they absolutely detest seeing brand videos.

 

YouTube, Instagram, and Facebook are the top three sites users claim to use to watch videos.

 

Respondents prefer to use their smartphones to watch videos, according to 58% of consumers. With 19%, laptops came in second.

 

The two qualities that viewers perceive as being most critical for an entertaining video are authenticity and clear messaging/storyline.

 

Data on YouTube video promotion by marketing objective

 

Following that, we looked at YouTube video promotion statistics by broad marketing objectives. As marketers are all too aware of, there are a plethora of conceptualization frameworks for common marketing goals, and each person’s marketing funnel may change slightly.

 

Throughout the customer lifecycle, Video Boosters Club uses the phrase “Attract, Engage, Nurture, Convert, Delight” to describe our objectives. The video statistics below were broken down using that framework, but you’ll notice overlap if your organisation uses a different methodology.

 

In summary, video is tremendously helpful for any marketing objectives your company has. (Quick note: Our producers adore nothing more than helping you find the perfect match if you’re unsure of how to use video to align with your 2023 marketing goals. To take advantage of our video expertise, schedule a call here.)

 

Here are some statistics that prove the effectiveness of video in case you still need convincing.

 

By Using Video, You Can Draw in More People

 

It seems logical that video material is effective when it comes to bringing in new clients. It mixes sound, visual imagery, and extras like effects or text heads to present your idea in a more comprehensive way than any one element could do on its own. Additionally, video captures viewers’ attention better than static images or walls of text since it is dynamic. What is known about video for the attract stage is listed below.

 

According to 84% of marketers, video has aided in lead generation. (Wyzowl)

 

85% of marketers believe that using video to attract online traffic is effective. (Animoto)

 

Consumers most frequently learned about a brand they eventually bought from through video advertisements. (Animoto)

 

More than 90% of people claim to find new products or companies via YouTube. (Google)

 

Video Engagement with New Contacts

 

Engaging your new contacts is the next stage after attracting your audience. Since this stage is all about connection, you can concentrate on using email marketing or social media to continue to establish trust with your audience. Video is excellent for the engage stage because it gives visitors a real method to learn more about your company without feeling pressured to buy right away. These statistics pertain to the engage stage.

 

More than 90% of people claim to find new products or companies via YouTube. (Google)

 

Video Engagement with New Contacts

 

Engaging your new contacts is the next stage after attracting your audience. Since this stage is all about connection, you can concentrate on using email marketing or social media to continue to establish trust with your audience. Video is excellent for the engage stage because it gives visitors a real method to learn more about your company without feeling pressured to buy right away. These statistics pertain to the engage stage.

 

94% of marketers who use video claim that it has improved consumers’ knowledge of their goods or services. (Wyzowl)

 

When watching a video, viewers contend that 95% of the message is retained. During Social Media Week

 

Closing Deals with Video

 

Prospects are easily converted to consumers with video. Why? Videos frequently allow users to watch your product or service in use, answering any questions they might have and showcasing real-world applications. This is excellent for removing any last-minute objections and bridging the interest to purchase gap. Here are some statistics that show how effective videos are at converting viewers.

 

More than half of consumers claim that watching videos online helped them choose which brand or item to purchase. (Google)

 

84% of consumers claim that watching a brand’s video persuaded them to purchase a good or service. (Wyzowl)

 

According to 78% of marketers, video has directly boosted sales. (Wyzowl)

 

A social media video brought in a new consumer for 93% of the brands. (Animoto)

 

Using video to astonish current clients

 

Last but not least, many businesses overlook the need of communicating with past clients in order to maximise the post-purchase experience and foster brand loyalty. Video achieves both goals! In addition to helping customers get the most out of their new product or service, post-purchase material can help form relationships and foster trust. Here are some numbers to back that up.

 

Video post-purchase instructions are beneficial, according to 93% of shoppers. (Animoto)

 

The number of support calls, according to 43% of video marketers, has decreased. (Wyzowl)

 

Information on video marketing by platform and channel

 

It’s time to look at statistics broken down by marketing channels after looking at some video marketing statistics based on specific marketing objectives. Because there is so much to learn about the variations between them, we’ll concentrate mostly on the various social media platforms, but our final section will address non-social channels. YouTube comes first.

 

Stats for YouTube videos

 

On social, YouTube is the top source of purchases. (Animoto)

 

87% of individuals claim that when they shop or browse on YouTube, they feel that they can decide whether to buy something faster. (Google)

 

For watching video material, 83% of customers globally prefer YouTube. (Hubspot)

 

YouTube is the preferred channel for watching user-generated material, according to 65% of video viewers. (Limelight)

 

More than 40% of consumers worldwide claim to have bought things they came across on YouTube. (Google)

 

Stats for Instagram videos

 

58% of consumers claim that after seeing a brand or product in Stories, they were more intrigued in it. (Instagram)

 

In response to seeing a product or service in Stories, 50% of users claim to have visited a website to make a purchase. (Instagram)

 

On IGTV, 77% of advertisers have published a video. (Animoto)

 

One in four customers bought anything after viewing a story on Instagram. (Animoto)

 

Stats for Facebook videos

 

Between two and five minutes is the ideal length for Facebook video engagement. in the social sphere

 

71% of all video content is posted by Facebook accounts with more than 100,000 followers. in the social sphere

 

TikTok video statistics

 

With with about 1 in 10 video marketers using it, TikTok is still mostly untapped. 66% of those who have used it say it has been successful. (Wyzowl)

 

The core message or product is highlighted in 63% of all videos with the greatest click-through rate within the first three seconds. (TikTok)

 

The average 6-second watch-through rate for TikToks that were shot vertically (9:16) was 25% higher than for TikToks that were shot horizontally. (TikTok)

 

Stats for Videos on Twitter

 

Ten times more people engage with tweets with videos than without. (Twitter)

 

Promoted Tweets with videos reduce cost-per-engagement by more than 50%. (Twitter)

 

Every day, 2 million people view videos on Twitter. (Hootsuite)

 

The third most common reason people use Twitter is to watch videos. (Hootsuite)

 

Stats for LinkedIn Videos

 

A video is 20 times more likely to be shared on LinkedIn than any other sort of post. (LinkedIn)

 

 

 

Stats for Other Channels’ Videos

 

For the first time in 2020, streaming households will surpass pay-TV households. (Nielsen)

 

For 80% of all connected TV viewing, five apps—Amazon Video, Disney+, Hulu, Netflix, and YouTube—are used. (Comscore)

 

In the future, 88% of marketers plan to spend more money on video ads. During Social Media Week

 

In terms of content strategy, videos take the top spot over blogs and infographics. (Hubspot)

 

Today, 86% of companies use video as a marketing strategy. (Wyzowl)

 

Live video is being used as a social media strategy by 46% of marketers. (Hubspot)

 

94% of marketers who use video think it’s crucial to their overall marketing plan. (Wyzowl)

 

70% of companies claim to be producing more videos now than they were at this time last year. (Animoto)

 

96% of marketers have spent money on video advertisements. (Animoto)

 

16% of marketers who don’t use video at the moment cite a lack of time as their excuse. (Wyzowl)

 

17% of marketers who don’t already use video cite the cost as their primary reason. (Wyzowl)

 

17% of marketers that don’t already use video cite lack of knowledge as their reason for not doing so. (Wyzowl)

 

Information on Consumer Video Viewing Patterns

 

Last but not least, without examining customer viewing patterns, we cannot examine video marketing statistics for 2023. The way viewers interact with video material has fundamentally changed in recent years, and there is now a greater than ever demand for brand-specific video content. Don’t believe us? Check out the statistics below.

 

According to 69% of individuals, watching a brief video is the way they’d most like to learn about a new good or service. (Wyzowl)

 

In 2021, 85% of consumers want to see more video from brands. (Wyzowl)

 

55% of those who watch web videos weekly claim doing so daily. 78% of people say they do so. During Social Media Week

 

Video, according to 88% of respondents, makes cooperation easier and boosts productivity at work. (Limelight)

 

When hiring for a new marketing position, 84% of marketers consider video producing skills to be crucial. (Animoto)

 

Conclusion

 

Hopefully, these 67 video marketing forecasts for 2023 have persuaded you that using video in your content marketing strategy is essential. If so, please click the button below to contact us for a free consultation! We’ll talk about your objectives to develop a video plan that fits your target audience, objectives, and financial constraints. We’re here to assist you!

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