A quality website, your company’s front door, is more vital than any other part of marketing. A “decent” website won’t cut it when it comes to converting visitors into loyal customers and brand evangelists. What you truly require is a fantastic website.
Thousands of pre-made templates and themes make it simple to create a website—if all you want is a basic, off-the-shelf website that appears professional enough to get your business off the ground. However, in today’s competitive world, you’ll need a website that’s as one-of-a-kind as you are.
So, what constitutes a fantastic website?
1. Functional and well-designed
Your website is a reflection of your business, its products, services, and, eventually, its brand. As a result, being visually appealing, polished, and professional is critical. Allow white space, simple layouts, and high-quality pictures and graphics to show through, allowing your message to stand out. (Examples are provided.)
The site must also function swiftly, correctly, and as expected. Build to web standards, proofread thoroughly, and test frequently for speed and functionality issues. Because any of your pages could be a potential customer’s first or only impression, they should always be quick and functional. Areas that are broken, slow, or poorly made will frustrate your guests and drive them to leave.
2. It’s Simple to Use
Visitors to your website are always in a rush. Make them work for information, not for you. User Experience (UX) is critical in assisting visitors in using, understanding, and remaining on your website. Create a clear hierarchy and obvious, logical navigation. For functionality across the site, use similar layouts and visual cues.
Your website should appeal to both’searchers,’ who are looking for something specific, and ‘browsers,’ who are simply browsing. With onsite search, you can help visitors complete their activities faster while also keeping them engaged by suggesting relevant material and avoiding dead ends.
3. It’s mobile-friendly
There are no longer any excuses; your website must look amazing and function smoothly across all platforms. The rise of mobile and tablet devices shows no signs of slowing, and you never know what your next visitor may be using. Mobile optimization will boost both your visitors’ experience and your SEO rankings.
4. Consistently high-quality content
Be succinct, intriguing, and original. Avoid jargon, business speak, and acronyms. Use language that your audience understands. Give an explanation for your “Why.” Visitors’ attention spans are limited, therefore spell correctly, be accurate, relevant, and update frequently. (Here are some pointers.) Fresh information, like as blogs and social media updates, keeps users coming back and aids SEO strategy. Yes, keeping things new necessitates some effort. No, you won’t be able to function without it.
5. Contact information and location that is easily accessible
Your viewers will not pursue you. Make it simple to get involved by providing various points of contact, such as phone, email, social media, and perhaps a simple contact form. A Google map is a nice touch. Above all, make sure this information is easily accessible on a contact page, if not on every page of your website.
6. Clearly stated summons to action
Visitors will do nothing if your website asks them to do nothing. What’s the point of your website? Is the visitor’s understanding of the purpose clear? Visitors to informational sites are encouraged to read and share articles, follow the company on social media, obtain toolkits, join mailing lists, and learn more about the organization. On each page, include an inquiry.
7. Search engine and social media optimization
It’s not enough to create a visually appealing and user-friendly website. It must generate traffic on its own. Otherwise, all of your design, user experience, and content creation efforts would be for naught. For efficient search engine optimization, there are hundreds of rules and recommendations to follow. Here are a handful to get you started:
- Every page should have page titles and meta tags, as well as alt tags for images.
- Optimize your website’s content to include words that genuine people are looking for.
- Use keywords in your text and links in the right places.
- Layout with Cascading Style Sheets to keep your HTML code clean.
- Make sharing your material as simple as possible for your visitors. Social media can help you get a lot of traffic and improve your search results. Remember to include obvious sharing links (even if they are rarely used in actuality).
This is a high-level review of seven important subjects! As you go toward the fantastic website you require, these essential tenets will assist you in getting additional worth from your web presence.
Source: website builder