Digital Marketing, Entertainment, Featured, Marketing, Video

Secrets Of YouTube Video Promotion In 2023 [Latest Strategies]

The hard work only just started after you clicked “Publish.” To reach the correct audience, increase your subscriber base, and experience true success on YouTube, you must check out some secrets of YouTube video promotion.


Fortunately, there are still a tonne of cost-effective options to advertise your YouTube videos and expand your audience. You may achieve YouTube popularity without spending money if you organise your videos, make a captivating trailer or teaser, and do a lot more.


Here are a few pointers we’ve gleaned from the YouTube community to get you going for YouTube video promotion and channel promotion both inside and outside of YouTube.

Make the most of your viewing time by making playlists and video series


The length of time a viewer spent watching a video is known as watch time. The key metric used by the YouTube algorithm to rank videos is watch time. By measuring watch time, YouTube can identify the kind of material users are interested in and display more of that content in their feed.


Create playlists of relevant videos or come up with a video series focused on one subject (for example, must-have tools for musicians, then make one movie each tool) to help viewers identify related videos and keep them viewing for longer.


Put end screens, cards, and reminders on your channel’s page for subscribers.


Making end screens and cards is a fantastic additional strategy for maximising the viewing length of your videos. End screens, which are normally displayed at the final five to twenty seconds of a film, are thumbnails of related videos, whereas Cards allow you to overlay additional videos or links during your video to promote other content.


Here is a fantastic end screen illustration from Apartment Therapy:


The YouTube card of Adriene’s puppy, Benji, from Yoga With Adriene’s channel trailer video also features a subscribe button that appears when users hover their cursor over the card:


End screens and Cards are both excellent for enticing viewers to stay viewing additional films and find related information. Additionally, when a fan subscribes to your channel, they will be notified whenever you publish new content, which will encourage them to check it out.


Make a publication schedule (and stick to it)


A publication schedule is quite helpful for promoting your YouTube videos.


How? You may increase the likelihood that your audience will view (and interact with) new videos by scheduling their publication. Additionally, teasing a monthly or biweekly video is a terrific approach to increase subscribers’ interest.


Decide first how frequently you want to publish videos. Consider what is practical for your company and then adhere to it. High-quality videos can take some time to produce, so when determining your posting cadence, be sure to account for planning, production time, and editing.


Batch producing YouTube videos is a terrific technique to make sure you’re uploading consistently. This implies that you plan and produce all of your videos in advance and schedule them using YouTube’s Schedule tool. You can arrange your videos to publish at times when your audience is most likely to be online using the Schedule tool in addition to uploading them in advance.


Engage with the audience


One of the best things you can do to create a community and a loyal following is to engage with your audience. Engaging with your audience immediately puts you ahead of the majority of other YouTubers, and it also helps you move your videos up the search engine results pages.


For instance, responding to comments on your videos encourages a sense of community on your channel and increases viewers’ engagement with your material. The programme production assistant for the NorCal High School Cycling League, Hailey Childress, was highlighted in an Outside Magazine instructional video on how to check your mountain bike before riding. She gave a good response to a delighted viewer’s comment, drawing viewers to the channel.


Additional strategies to increase channel engagement are provided below:


  • Make supportive comments on the videos of other creators in your business or area.
  • Respond to audience members’ queries
  • Post a question for viewers to respond to in the comments area.
  • Find out what kinds of videos your viewers want to see next.


Pro tip: Using Community Posts to post status updates and advertise upcoming videos will help you reach more people and interact with your current followers. You may provide your subscribers with extra value and a closer look at your company and brand by using community posts. To access this feature, you must, however, earn 1,000 subscribers.


Think about live YouTube streams


Despite not being the first website that comes to mind when considering live streaming, YouTube has had this option available for a while. This is yet another excellent method for engaging with and learning more about your audience.


You may utilise it to host a live Q&A where you respond to inquiries about your most recent book, album, work of art, service, or item.


Third strategy: advertise your YouTube channel elsewhere.


There are other places besides YouTube where you can advertise your videos and channel. Sharing your films elsewhere is frequently the simplest approach to expand your following on YouTube.

But how do you get started? Here, we go through a few strategies for promoting your videos the most outside of YouTube.


Promote your YouTube channel across all of your platforms.


Bringing your videos to where your audience is already gathered is the best method to connect with them. You may embed YouTube videos on your website, link to them in your newsletter, share them on social media sites, and more because sharing them is so simple.


Another great strategy to share your material is to promote your videos in relevant internet groups. Are you a member of a Facebook group or Slack community for your industry or specialty? Find the groups you may share your movies with to reach a wider audience.


Pro tip: Rather than attempting to create new channels to promote your films, it is always simpler to capitalise on what is already effective. With the Referring Traffic measure in your YouTube Analytics dashboard, you can see which channels are currently producing the most engagement with your video. You can use this metric to determine which traffic-sending sources are most effective for your channel.


Work along with other YouTubers and creators


A successful strategy for promoting your videos outside of YouTube and expanding your audience is to work with other creators. Working with another creator (or several) helps connect your fans and broadens their perspective.


Additionally, working with other artists expands your professional network, raises your brand exposure among an audience you might not have previously been able to reach, and boosts the number of views on your content.


Ali Abdaal’s YouTube channel is a fantastic illustration of creator collaboration in action. Ali is a doctor who also has a sizable YouTube following—in just three years, he has amassed over 930,000 subscribers. For the purpose of cross-promoting material, Ali frequently works with other artists and YouTubers on videos, podcasts, and other projects.


Add videos to the appropriate pages of your website.


Did you know that 84% of consumers claim that watching a brand’s video persuaded them to buy a product or service? You can reach new audiences, direct users to your YouTube channel, reduce site bounce rates, and perhaps attract new customers by embedding videos on your website.


Consider Lisa Bardot of Bardot Brush. Although Bardot has an amazing YouTube channel and is an expert in Procreate and digital art, she also embeds YouTube videos on her website.


By doing this, Bardot broadens the audience for all of her films, regardless of how her viewers found her—through social media, YouTube, or another platform.


Don’t wait for your videos to get popularity.


Although YouTubers’ growth will be gradual and consistent, every new YouTuber began out exactly where you are. Every popular YouTube channel started out from scratch, and success was only achieved via constant work, clever marketing, and community development.


Make a strategy for advertising your YouTube videos and channel, follow it, and you’ll soon notice an increase in your audience and subscriber base. Additionally, you can use your videos and descriptions to entice viewers to subscribe by email once they’ve already done so.

Include an image, banner, and description to complete your profile. Yes, everything.


Many creators neglect to finish their channel profiles, but this is not the area where you want to cut corners. The growth of your channel may be negatively impacted by viewers questioning the legitimacy of the channel due to an incomplete channel profile.


Consider how you want your channel to appear when you fill out your profile. Your channel should be consistent with your brand from your profile photo and banner to your description and let users know what kind of material they can expect to see there.


As an illustration, the VICE YouTube channel excels in promoting its brand and content. The header image is more interesting, and the caption does an excellent job of explaining to users what they may anticipate from this channel.


On the other side, the Good Housekeeping YouTube channel is a little hazy:


Although the profile and banner photos are the proper sizes, it can be difficult for visitors who are unfamiliar with the Good Housekeeping brand to understand what sorts of video material are available on this site. Additionally, the description provides little to explain the content’s subject matter to YouTube’s algorithm.


Of course, you may discover more about Good Housekeeping’s brand as soon as you begin to navigate through their video content. However, it’s ideal to give as much information as you can, even in places where viewers might not necessarily glance first.


Pro tip: Include links on your channel’s About page to help guide viewers to your website, email list, and social media accounts.


Upload a compelling channel trailer.


The use of channel trailers is a terrific approach to draw in people and persuade them to subscribe. The channel trailer is an additional tool for informing visitors about your company, your identity, and the focus of your channel.

It’s essential to keep your channel trailer brief and sweet in order to grab the interest of potential YouTube subscribers within the first few seconds. For instance, Refinery29’s channel teaser immediately captures viewers’ attention and gives aspiring members an idea of the type of video content they can look forward to seeing on the platform.

Also Read: Know The Best Ways To Increase YouTube Subscribers In 2023