Unique Ways to Use Keywords for Better Amazon SEO
As the world’s biggest online retailer, Amazon is a platform that sellers can’t afford to miss. On a site that has more than 12 million items, how can you make your product stand out from the crowd using Amazon SEO?
It’s much easier than you think.
Why? It’s because Amazon does more than just provide an online shopping platform. It’s a search engine that has its algorithm, A9.
Like the other major search engine, Amazon can utilize SEO strategies to increase the rank of your product. Certain phrases are used to increase your visibility in organic searches. This can boost sales on Amazon.
Amazon is determined to bring together sellers and customers. They want buyers to be satisfied with the results of their search and thus become loyal customers.
Although there’s no guarantee that you’ll be able to secure a top-of-the-line spot on Amazon Who would want to appear on the 20th page? Your target audience won’t be reached. customers in this manner.
How Do Amazon SEO Keywords Work?
Amazon keywords are keywords that are searched for (i.e. phrases, terms, or phrases) that users enter on Amazon’s search box.
If you don’t use the correct keywords:
- Your audience isn’t going to find your page
- conversion rate falls flat
- Your visibility decreases
If you’re selling items on Amazon and other marketplaces, you should be careful not to overuse keywords, which can result in a decrease in the experience for customers and result in a high rate of bounce.
A high rate of bounce measurement determines when someone clicks your website, looks around, and then leaves the site pretty quickly. This is a signal to Amazon that the users aren’t getting the content they’re looking for in your item.
The result? Your visibility decreases, and your business is displayed less frequently in Amazon SERPs.
Here are the things you should make sure you are not keyword stuffing and bounce rates that are high:
Always include the most important keyword(s) inside the title of your product. For example, if you’re selling a product such as a vacuum cleaner ensure that “vacuum cleaner” is in the title.
The title should contain:
- The product’s brand name (this is an extremely crucial keyword, in fact)
- An explanation of the product for example “vacuum cleaner “
- The color and the size of the item
There’s no reason to be overly zealous Remember, you don’t want to use keywords for things.
Amazon Backend Keywords
It happens that people misspell the names of products. Perhaps they’d like to purchase something similar to yours, but don’t know the exact wording.
You want them to come across your site However, you cannot include these potential keywords in your name.
What can you do to ensure that people are still seeing your brand’s message?
These Amazon SEO keywords are in the “backend” of your Amazon Seller’s account.
These are hidden essential terms you can add to your list when you design them. You have only about 250 characters so make use of these wisely.
Check out this guide to know how to use amazon backend keywords to improve your sales.
There are times when people are searching for an exact brand like Levi jeans, or even a Lodge fry pan. If you are selling products, you have to include the correct brand name on your page for the product.
What’s more? Even if you’re a new seller or brand it is possible to boost the visibility of your brand with your potential customers by making use of brand names for your products.
Make sure to spell brands and product names correctly; you do not want to have people misspelling products because of the wrong names they’re not searching for.
The Product Listing Description
The description of the product is the place where Amazon keywords are counted. If your descriptions fail to inspire people to purchase them, they’ll bounce off your page, which will naturally lower the rate of conversion.
How can you maximize the use of this area?
- Use bullet points within your “Technical Details” section. It’s a way to answer questions before they arise like what is unique about your product? What are the most important characteristics?
- Description of the product; Write a brief quick description, with the keywords you did not include as a title. The goal is to convince the buyers why they should put the item into their cart.
- Research: See the ways your competitors compose their descriptions. What is effective, and what isn’t? Make use of what you’ve learned for your listings.
Recommended guide: How to improve eCommerce branding.
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